The Future of Marketing Critical 21st Century Perspectives by Philip J. Kitchen

Cover of: The Future of Marketing | Philip J. Kitchen

Published by Palgrave Macmillan .

Written in English

Read online

Subjects:

  • Sales & marketing,
  • Business & Economics,
  • Business / Economics / Finance,
  • Business/Economics,
  • International - Marketing,
  • Marketing - General,
  • Business & Economics / Marketing / International,
  • Forecasting,
  • Forecasts,
  • Marketing,
  • Twenty-first century

Book details

The Physical Object
FormatHardcover
Number of Pages224
ID Numbers
Open LibraryOL9656002M
ISBN 100333992865
ISBN 109780333992869

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In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including The Future of Global Marketing Strategy. Pages Brand: Springer International Publishing. Phillips, now a full-time transmedia author, talked about the phenomenon, its allure and what it means for the future of marketing during a recent interview with [email protected]

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